Banner/media advertising are animated, static, video promo-blocks aimed at informing perspective customers about goods/services/events or on the whole brand-building online in the network of theme-based web sites.
Media advertising allows to solve number of tasks:
- Enhances efficiency of other internet-marketing tools. Builds company awareness online, when your company is recognizable your traffic from search engines grows;
- Forms stable association “goods/service/event – Company”. When user needs – he recollects advertised brand;
- Builds brand or trademark awareness;
- Builds users’ trust to your company;
- Informs mainstream audience about goods/service/event;
- Generates additional demand.