The specifics of this topic are that the content of the site is based on current vacancies. Thus, the competing sites in the search results are not only similar agency websites, but also work.ua, rabota.ua, vacancies aggregators (jooble, job.ukr.net), popular groups in social media.
- the overseas employment agency, which provides work for service personnel and creative professions;
- Site age - 2 years;
- Region of promotion - Ukraine;
- The main part of the site is pages with jobs and job descriptions.
Site Promotion Goals:
- Display the site in the top 10 on target requests.
- Increase the rate of attendance.
Site Promotion Activities
The promotion of sites in this niche that provides employment services abroad requires a non-standard approach to strategy building and the use of additional technologies.
We have developed a site with a wide range of functionality, including sections such as "News", "Jobs", "Resume", "Document processing", "Questions and Answers", "Collaboration", "Feedback", "Reports", "How we work", and other.
All the sections were organically filled with quality text, graphics, and photoes. Good behavioural data was noted owing to the good site indexing, which shows that users liked the site visually and it was informative and useful. Users perceived the site as an authoritative, reliable resource, and the company was trustworthy and interested. This has led to a good increase in positions since the first months of promotion.
It is also worth noting that traffic to the site has been attracted through such channels as contextual advertising, working with company pages in social media, email-marketing. The complexities of the work have influenced the rapid increase in the authority of the resource, in search and attendance positions.
Technical optimization work:
- Statistics and site management systems are connected;
- A mobile version has been created;
- bread crumbs have been implemented with structured data;
- a sitemap is located;
- additional sections implemented;
- online-chat is installed;
- an interactive 3D-map is implemented;
- images are optimized for faster loading.
Work with Content
Pages with the most popular vacancies were written, optimized, and filled with expanded texts, and the less-visited vacancies were filled with less extensional texts.
The "Blog" section is filled with subject-specific text that directly pertains to the company's activities, making it possible to supplement the semantic core with additional requests
Work with a link profile
When building a link profile, preference was given to post quality resources with the following themes: Work, Travel, Beauty, Women's portals. Links were also posted to the news resources with high visit rate. Sites selected as donors: Ukrainian - 80%, Russian - 15%, other - 5% (Belarus, Kazakhstan)
Work done during the promotion:
- Conducted technical and usability audits of the site
- Niche and competitor analysis conducted
- Technical edits made
- Site functionality finalized
- Added sections
- SEO optimization done
- The site is filled with text and news
- A large number of links have been received from the trust resources.
Site Promotion Result:
There is about 15 keywords in Top 20 after the first 2 months of promotion
There is about 40 keywords in Top 10 within 6 months of promotion
Increased organic traffic to 300 users per day (not a bad indicator, given the relatively narrow scope of the project)
Raising the trust and authority of the resource. Though it's not typical for the initial stage of promotion in the first month, but the site managed to reach good trust rates. Search engines and analysis systems assessed the resource and the organization as an authoritative and relevant to search requests. This result is due to a number of factors (the presence of promoted groups in social media, quality reviews of the resources visited, feedback from clients, a large number of photoes of places of work, comprehensive document documentation, section " Questions and Answers" etc.)
After all the work described above, most of which focused on targeting clients, the company began to seek information and a desire to use more clients than other sources.
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