INFORMATION ABOUT THE PROJECT:
- A network of restaurants;
- Service: Targeted advertising in Facebook;
- Region: Zhytomyr, Zhytomyr region.
THE OBJECTIVES OF THE PROJECT:
- To bring more targeted audience on the Facebook page;
- Each individual restaurant brand promotion;
- Presence in social networks;
- To increase the number of calls and orders.
USED PROMOTIONAL TOOLS
- targeted advertising;
- Brand - around the clock;
- Event - Prime time (from 19:00 to 21:00)
WORK ON THE PROJECT:
- The niche and target audience analysis was made.
- Public pages of restaurants configuration.
- Ad account creation.
- Text and graphic content preparation.
- Setting of advertising campaigns according to the analysis of the niche and target audience by age, interests, behavior and setting time shows.
- For sales funnel forming, remarketing counter and collection settings of the audience, depending on the interaction with the site were set up.
- Conducted F/B testing ads to identify the highest CTR and conversion.
- Allocation of daily budgets for the most cost-effective and conversion ads constantly monitoring and watching them.
As expected, the most active target audience is women 25-34 years.
The result has been to achieve maximum coverage of the target audience with a minimum budget of each ad.
In general, we can notice the engagement and conversions increase.
increase website traffic and pages in social networks;
increasing attendance at restaurants;
the increase in the number of provisional reservations on the action taken;
the increasing orders for the organization of celebrations (weddings, birthdays etc).
|By Industries||Restaurant business|