For the site owners and online business owners the situation is very familiar, when the SEO-optimization is needed for your business promotion. And then there are problems, which can be solved with the help of considerable financial investment or time, which is not enough. What to do if there is no money nor desire to rewrite the site or substitute the inconceivable and numerous props?
Firstly - avoid the common mistakes when building a website. Here are some examples of common mistakes that "inhibit" the SEO-optimization.
1. Keywords "pool" for site is being ignored
Prior to launching the site into the "free floating" you probably know the traffic that will lead you to the users. Given recent trends, the stakes are useful to do on a natural traffic, so the structure of the site is better to be developed in the presence of the CEO-optimizer. Online shops in this case are on the first place to be structured typically, in order not to change the structure of the site radically, to use the additional navigation unit or complicate the user interface.
It affects both users and website and the business itself. This can be avoided if initially constructing site into account the semantic query engine. This means that volumetric list requests must "stand in front of your eyes," the pre-grouped in landing pages. So you kill two birds with one stone - save time and money from the start and get the site ready for optimization.
2. No group of landing pages
When using filters it is that there is no required landing pages. Here we are confronted with the previous problem when the key demands are ignored. And "thanks" to this, the site logic is broken, the desired pages are not indexed, and as a result, developers have to create additional shifts. And it takes enough of time and of lifeof all tthe people interested in positive result. On these pages Title, Description, and other meta tags should be adjusted.
3. Add landing pages outside the "trunk" of the site
80% of commercial sites sin by adding certain "hidden" from the navigation pages, or harmful to the site as a whole, or useless for a particular page. As a result, it impairs the behavioral factors. Solution - correctly configure the internal filters and relink.
"Littered" index has not ever given anything good to anybody - only the relevant pages will bring the site to the top search engines. If there are tags in the index page, labels and search results, it should be treated by robots.txt directives setting. or meta Noindex. But in any case, remove the trash.
5. Errors in autocomplete fields
AutoFill large number of fields, resulting in a loss of traffic due to the appearance of duplicate pages or similar metadata. How to deal with it? Flexible configuration of templates and site creation of a special algorithm to check the metadata will help to avoid the hassles associated with the blank or duplicate fields. In addition, give yourself "escape route" to create the ways for manual page changes.
You have learned that without a SEO specialist, website is not being designed, and purchase of links (including trends of the year) will not save you. A well-formed semantic core - is the basis of website promotion in "natural" way in 2 months. As a result, you won't have to change the site constantly, "fitting" it to the common standards.